When Jesus Bustillos and his wife, Norma, founded Plans for Life in 1999, they had a simple goal: help families in El Paso, Texas, secure their future with financial education. What started as a small agency has grown into a nationally recognized name, thanks to Jesus Bustillos’ vision and leadership. His expertise in ACA health insurance, Medicare, and life insurance, coupled with his dedication to his clients, has turned Plans for Life into a trusted resource for families and businesses.

A key moment for the agency came in 2015 when the Affordable Care Act (ACA) changed the landscape of health insurance. Jesus Bustillos saw the opportunity to guide individuals and businesses through the complexities of ACA enrollment, helping them find the best solutions for their needs. His ability to ask the right questions and deliver tailored advice set Plans for Life apart from other agencies.

Even after personal tragedies, including the loss of both his wives, Jesus continues to honor their memory by working tirelessly to support his clients. His commitment to financial education has made Plans for Life a leader in the industry.

Call to action: To learn more about how Jesus Bustillos transformed Plans for Life, download Meet Me Here magazine [Issue 10]. Visit www.plans4life.com or call 915-591-1957.