Maximizing Opportunities Beyond Open Enrollment for Health Insurance Agents and Clients

Congratulations on successfully navigating the Affordable Care Act (ACA) Open Enrollment Period (OEP)! Now that your clients have secured their coverage, it’s time to explore ways to expand your under-65 insurance business throughout the year. Here are key considerations and opportunities to focus on post-OEP:

1. Special Enrollment Plan (SEP) Opportunities: Even after the OEP concludes, clients may still be eligible for an SEP triggered by changes in household, residence, or loss of qualifying health coverage. Explore the new monthly SEP for consumers with an income at or below 150 percent of the Federal Poverty Level (FPL), offering potential savings on healthcare costs. Make sure your clients are aware of these opportunities and have their latest information on file.

2. Ancillary Coverage Options: While individual health plans cover essential benefits, consider offering additional coverage such as dental, vision, and hearing policies. Explore dental plans available on the exchange or from external providers. Suggest hospital indemnity plans to complement bronze plans, providing clients with affordable options to reduce out-of-pocket costs. These ancillary products can be promoted year-round.

3. Setting New Goals: Reflect on your achievements and set SMART goals for the year ahead. Challenge yourself to surpass previous accomplishments and strive for continuous improvement.

4. Generating Brand Awareness: Boost your brand’s visibility through well-crafted social media pages. Utilize platforms like Facebook and community groups to advertise your services. Leverage online platforms like Nextdoor to connect with potential clients in your community. Building a strong online presence is an effective way to promote your business at no extra cost.

5. Professional Development: Invest in your professional development outside of the busy season. Consider taking Knight School training, joining local professionals’ groups, or reading materials for insurance professionals. Staying innovative and informed contributes to year-round success.

6. Building Your Pipeline: Explore other lines of business to generate sales. Utilize client referrals and engage with your community to understand its needs. Participate in community events, offering your services when appropriate. For ACA clients aging into Medicare, guide them through the transition, showcasing your expertise in both marketplaces.

Congratulations again on your OEP success! Don’t miss the chance to seize unique sales scenarios. If you’re considering expanding into a new line of business, our dedicated sales reps are ready to assist you. Here’s to a successful and prosperous year! 🎉

For personalized assistance and support, call 915-591-1957 or visit www.plans4life.com.